| Like many hospitals, White Memorial
Medical Center in East Los Angeles found itself at a crossroads in the late 90s. Its 372
beds had an average occupancy rate of 250, and the various cost-cutting and improvement
initiatives put in place under a quality improvement program begun in 1989 had yielded
about as many benefits as they were going to. "We had a very good program and were doing a lot of good things,"
recalls Nancy McDonough, Manager of Quality Improvement. "But after ten years, we
decided that we needed to move on to the next level. So we started looking at what we
could do that would push us forward."
McDonough and her colleagues found the direction
they were looking for in the Baldrige Criteria for Performance Excellence, the basis for
the prestigious Malcolm Baldrige National Quality Award. With the enthusiastic support of
White Memorial's executives, the hospital proceeded to use the criteria for a
comprehensive self-assessment.
"We didn't score terribly well," says
McDonough. "We saw it as a tremendous opportunity to improve in lots of ways. But we
didn't know what to focus on."
She and her colleagues began searching for help
and found it in Shaw Resources, a management consulting firm that helps organizations
implement process management from the customer's point of view.
Identifying the Opportunity
"One of the first things we did when Jim Shaw came on board was to sit down with the
directors and executives and identify the key processes," relates McDonough. Shaw
defines a key process as any process essential to the organization's ability to meet or
exceed customer expectations. White Memorial's executives and directors identified about
forty. The next decision was: which ones should they concentrate on first?
With Shaw's help, the group prioritized their key
processes according to their impact on customers (patients). After narrowing the field to
three, the Emergency Department emerged as the one most likely to have the greatest impact
in the near term.
There were several reasons for this. One was the
high volume of patients seen by the ED, over 3000 patients a month. While the average
daily discharge rate from the hospital was 30 patients, the ED was seeing 125 patients.
Moreover, between 50 and 60 percent of the hospital's admissions came from the ED. So
improvements in the ED would have a very high impact on patients.
Another factor influencing the decision was that
White Memorial's business strategy called for increasing the number of nearby physicians
using the hospital. Improving the ED was the most likely way to help achieve this
objective because White Memorial's ED was, in effect, the hospital's "front
door." About 35,000 patients (and their families) had passed through those doors in
1998. Improving service to ED patients would be a way of improving service to their
attending physicians, too, and word would spread.
Establishing the Team
The next step was to establish a Process Improvement (PI) team, headed by a process owner.
The team needed to be a cross-functional team, and representatives were recruited from all
groups involved in the process of serving an ED patient: Admitting, Billing, Radiology,
Laboratory Services, and so on. The director of the ED was designated the process owner.
The team met every other week.
Breaking Down the Problem
A common stumbling block for beginning PI teams is the enormity of their charter. Improve
the ED? Where should they start?
When the task is large, it helps to break it down
into manageable pieces. White Memorial's PI team began by categorizing ED patients into
three different groups:
Level 1-patients with non-critical problems such as earaches and sore throats that did not
require intervention.
Level 2-patients who needed some intervention-antibiotics or an x-ray, for example-but who
were not going to be admitted to the hospital. Level 3-patients admitted to critical care.
In selecting an initial objective, the PI team
chose to concentrate on Level 1 patients. These patients were often kept waiting for hours
while more seriously ill or injured patients were cared for. The team wanted to deliver
health care services more efficiently to these patients without compromising the care of
the more seriously ill or injured.
A New "Express Care" Initiative
As the team brainstormed ideas, attention focused on an area in the ED slightly off to
one side, where three gurneys were kept. What if this area were dedicated to the exclusive
care of Level 1 patients? Wouldn't this improve turnaround times?
The team decided to try. They designated the area
as the "Express Care" unit. It would be open around the clock, with a dedicated
doctor and nurse on duty from 12 pm to 12 am, the busier hours. The team added two chairs
to the three gurneys and specified that these were to be used for Express Care patients
only. When they were ready for business, the team set a goal: to see, treat, and release
Express Care patients in 60 minutes or less.
Surprising Results
They are getting close. Turnaround times went from hours to minutes, currently between 70
and 75 minutes. In addition, the improvements resulted in some unexpected benefits, as
well. In 1999, before the establishment of the Express Care service, 54 patients a month
left White Memorial's ED without being seen. This number went down to 11 per month with
the new Express Care service, a 70 percent improvement that increased revenue by $226,405.
The number of unseen patients continues to drop and is now at 4 per month.
Another surprise was that as turnaround times for
Express Care patients improved, so did the turnaround times for the other two categories
of patients. The fear that the new Express Care service might compromise the care of other
patients proved groundless. The opposite was the case.
It almost goes without saying that patient
satisfaction increased dramatically. Not only did survey results improve, but also
spontaneous compliments to the staff from appreciative patients.
More Ideas
Additional improvements made by the team include portable phones for ED physicians so that
the ward clerk no longer had to track them down.
The team also installed a physicians' hot line
for complaints and compliments. This should bring to the team's immediate attention any
issues the patients' attending physicians have with the ED, such as a missing report or
lab result. Not only will the hotline provide the ED with a chance to correct any errors
or omissions quickly, it will also serve as an early warning system for defects in the
ED's processes. Compliments are important, too. People need to know when they are doing
something right.
Although not part of the original initiative, a
new computer system is proving to be supportive of the team's efforts to improve service.
The first phase of the new system, installed in December 1999, tracks a patient's passage
through triage to bed to being seen by the nurse, treated by the doctor, and finally
discharged. The patient receives a printout, in Spanish and English, with the diagnosis,
the ED physician's name, the nurse's name, medications administered, and discharge
instructions. In the second phase of the system, due to be up and running in March, the
patient's attending physician will automatically be faxed a copy. Prescriptions will also
be printed out, which will save time at the pharmacy and prevent errors.
In addition, the new computer system provides the
PI team with data that was unavailable to them when data had to be collected manually.
With technological support in place, the team is now setting some new goals. One is to
deliver more timely pain management. Another is to conduct a point-of-service customer
survey. The team will also be looking at ways to improve services to Level 2 and Level 3
patients.
A Refocus on Customers
Health care is not as predictable a business as the manufacture of widgets, and the PI
team in White Memorial's ED has experienced some typical setbacks. In December 1999, for
example, an outbreak of flu saw the number of ED patients jump from 94 a day to 168. Not
surprisingly, turnaround times suffered. But aside from these kinds of situations, the ED
has scored impressive gains in the delivery of emergency health care services and should
go a long way toward attracting new patients and physicians. The ED's improvement efforts
dovetail with White Memorial's overall business objective to refocus on customers.
"We're in the process of setting new customer service standards and looking for new
opportunities," says Nancy McDonough. Taking advantage of these opportunities will
help make White Memorial the provider of choice for East Los Angeles.
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